PBR MISSION

We've been in, around, and behind the scenes of the bike industry since the late 80’s. Over the years, we've come to appreciate bikes from that era for what they are: simple, reliable, and incredibly satisfying to work on. Bringing an older bike back to life isn't just rewarding—it's relaxing.

In the disposable society that we live in, we believe you don't need to spend thousands of dollars on a brand-new bike just to enjoy a ride around the neighborhood. Chances are, you, or someone you know, already has a perfectly good bike hanging in a garage, waiting for a little attention. It may not have the latest technology or the newest style, but it still does what bikes have always done: get you outside, moving, and smiling.

Our mission is to help people get back on the bikes they already own and remind them that riding doesn't have to be expensive or complicated. Sometimes all it takes is a little love to turn a forgotten bike into your favorite way to spend an afternoon.